About Us

Headlight Strategies LLC was formed in 2022 to help others illuminate the path ahead. As individuals and organizations look to the future, it can be difficult to understand the clear next steps in a journey. Whether starting a new initiative, planning for the future, or just trying to tell your story in a way that connects with others, Headlight Strategies helps define a path forward, establish clear, realistic steps, and then helps execute from one milepost to the next.

Teri Wood TeBockhorst and Andy TeBockhorst bring an impressive track record of success in strategic planning, leadership, management, sales, marketing, communications, and much more to the table, and their diverse backgrounds in B2B, B2C, nonprofit, government, and other sectors means they can offer deep perspective to help others address challenges and seize opportunities.


Teri Wood TeBockhorst

Teri’s goal has always been to help individuals and organizations find their path forward. Through business management, operations, strategic planning, sales leadership, marketing, advertising, and project management, her decades of diverse experience and success have helped Teri develop a strong strategic instinct. 

From leading a multi-million-dollar advertising company to coordinating statewide promotions for some of the largest licensed properties in history, Teri is best known for her strategic and creative approach to business.  

This approach has helped her usher large businesses and nonprofit organizations through multiple ownership and leadership changes. She has launched brands that helped establish entire retail and residential districts in central Iowa, and she has created campaigns and promotions that moved national brands in bold new directions. 

Strong Leadership

As the former President of Clear Channel Outdoor (now Lamar Advertising) and former Vice President of Sales & Marketing for the Iowa Lottery, Teri successfully directed some of the most significant marketing initiatives in the state of Iowa. As the second employee of R&R Realty Group and their Director of Multi-Family Development, Teri oversaw the construction of Phase I of a 600-unit multi-family development in Johnston, Iowa. As the head of the Winwood development, Teri brought the massive project in on-time and under budget. 

Trail-Blazer & Innovator

As the owner and founder of East Village Books, Teri worked with a small startup budget to launch a successful retail brand that helped establish Des Moines’ East Village as a premiere retail district. Teri is well known for innovative and successful marketing strategies that have consistently produced exceptional results. She has negotiated dozens of large-scale promotions and marketing agreements with major national and regional properties. Teri has broken exciting new ground creating ways to cross promote products and major brands that generated impressive results for everyone involved. Her amazing array of partners includes award-winning broadway productions like Rock of Ages, top entertainment titles and personalities like Ghostbusters, American Pickers’ Mike Wolfe, and HGTV’s Tiny Homes, popular sports franchises like the Iowa Hawkeyes and Iowa State Cyclones, and organizations like Home Depot, Polaris, Indian motorcycles, Chevy Trucks, and more. 

Recognitions

Teri has been honored to receive many industry and community recognitions. The American Advertising Federation honored her with their highest honor, the Silver Medal lifetime achievement award, and the National Association of State and Provincial Lotteries recognized Teri with their Marketing Innovation award. in 2011, Business Publications of Des Moines named Teri a Woman of Influence

Community

Central Iowa is very important to Teri. She is a founding board member of the John Stoddard Cancer Center, former board chair of Blank Park Zoo, former board President for Hoyt Sherman Place, and former board Chair for the Greater Iowa/Siouxland Better Business Bureau. Teri is a graduate of the Greater Des Moines Leadership Institute and Leadership Iowa, and she frequently lectures for classes and mentors students at Des Moines Area Community College, the University of Northern Iowa, and Iowa State University. 


Andy TeBockhorst

Andy has had the honor to build marketing and communications teams and strategies from the ground up for a diverse array of successful organizations in central Iowa. With a keen focus on clear storytelling and establishing genuine connections with various audiences, Andy has led strategic communications working with top brands like the NFL, Major League Baseball, and NASCAR in the mass retail world, for small businesses across the state of Iowa, and for some of the top nonprofit organizations in our community, state, and the world.

Most recently as Chief Strategic Communications Officer for Untied Way of Central Iowa, Andy built a comprehensive marketing and communications strategy to help central Iowans understand and appreciate the important work the organization does to support the community, and the incredible need that exists to help those who need it most. Through his years with the organization Andy built an impressive and successful marketing strategy locally, and deployed a template that has been adopted by United Ways across the nation.